Privacy Policy

At urbanchicly.com, we understand the importance of your privacy and are committed to protecting your personal information. This Privacy Policy is designed to help you understand how we collect, use, disclose, and safeguard your personal data. Please read this policy carefully to ensure you are informed about our practices.

By using urbanchicly.com, you agree to the terms outlined in this Privacy Policy.

At urbanchicly.com, operated by DENSITY DENEY TECHNOLOGY PRIVATE LIMITED, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, store, and protect your data. By accessing or using urbanchicly.com, you agree to the practices described in this Policy.

1. Information We Collect

1.1 Personal Information

When you make a purchase or interact with our services, we may collect:

  • Name

  • Email address

  • Phone number

  • Shipping & billing address

  • Payment information (processed securely through third-party gateways; we do NOT store full card details)

1.2 Browsing & Technical Information

We may collect:

  • IP address

  • Browser type & version

  • Device information

  • Cookies and tracking identifiers

  • Log files & analytics data

1.3 Usage Information

This includes:

  • Pages viewed

  • Products browsed

  • Click actions

  • Time spent on pages

  • Traffic sources

2. How We Use Your Information

We use your information to:
2.1 Provide and deliver products/services
2.2 Process payments and fulfill orders
2.3 Improve site functionality, product offerings, and user experience
2.4 Send newsletters, offers, and promotional updates (opt-out anytime)
2.5 Respond to customer support requests
2.6 Prevent fraud, ensure security, and comply with legal obligations

3. How We Protect Your Information

3.1 Use of SSL encryption for secure data transmission
3.2 Physical, technical, and administrative safeguards
3.3 Authorized access only for staff with legitimate business purposes

4. Disclosure of Your Information

We may share your information only under strict circumstances:

4.1 Service Providers & Third-Party Partners

We share data with trusted partners who assist with:

  • Payment processing

  • Shipping & logistics

  • Marketing and analytics

  • Website hosting & IT services
    All partners are required to protect your information and use it only as instructed.

4.2 Legal Compliance

We may disclose information if required to:

  • Comply with applicable laws or court orders

  • Respond to government requests

  • Protect our legal rights or prevent fraud

4.3 Business Transfers

If we undergo a merger, acquisition, restructuring, or sale of assets, your data may be transferred to the new owner under the same privacy commitments.

5. International Data Transfers (New Clause)

Your personal data may be transferred, processed, or stored on servers located outside India.
When we transfer data internationally, we ensure:

  • Compliance with India’s DPDP Act 2023/2025 rules

  • Transfers only to jurisdictions with adequate data protection

  • Contractual safeguards with third-party processors

6. Your Choices & Rights

You may:
6.1 Review, update, or correct your account information
6.2 Opt out of promotional emails
6.3 Disable cookies through browser settings
6.4 Withdraw consent for specific data uses (subject to legal limitations)
6.5 Request deletion of your personal data

7. Cookies & Tracking Technologies (New Section)

We use cookies and similar technologies to:

  • Enable core website functionality

  • Remember your preferences

  • Analyze traffic and usage patterns

  • Deliver personalized recommendations

  • Support advertising and remarketing campaigns

Types of cookies used:

  • Essential Cookies – Required for site operation

  • Analytics Cookies – For performance metrics

  • Marketing Cookies – For personalized ads

  • Functional Cookies – For saved preferences

You can modify or disable cookies via your browser settings.

8. Children’s Privacy (Updated: Minimum Age 18)

urbanchicly.com is not intended for individuals under 18 years of age.
We do not knowingly collect personal information from minors.
If you believe a minor has submitted data to us, please contact us, and we will remove the information promptly.

9. Data Retention (DPDP-Compliant – India, 2025)

We retain personal data only as long as necessary for:

  • Order fulfillment

  • Customer support

  • Legal and compliance obligations

  • Fraud prevention and security

Additional rules:

  • Data is deleted once the original purpose is fulfilled or consent is withdrawn

  • Certain logs and metadata are retained for minimum 1 year per Indian law

  • Inactive accounts for 3 years may be deleted after a 48-hour prior notice

  • Tax, audit, and statutory data are retained for legally mandated periods

10. Data Transfer & Storage Security

We ensure that all data—whether stored locally or internationally—is maintained with:

  • Encryption

  • Secure servers

  • Restricted access

  • Regular security audits

11. Grievance Officer (Mandatory Under DPDP Act)

Name: Customer Support Team
Company: DENSITY DENEY TECHNOLOGY PRIVATE LIMITED
Email: info@urbanchicly.com
Phone: 8376018623

For complaints, concerns, or data-related issues, you may contact our Grievance Officer.

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal compliance. We will notify you of any significant changes by posting a prominent notice on our website.